3D virtual prototyping in the apparel industry
The teachers at KEA Design set out to investigate 3D virtual prototyping and how the technology can be integrated into fashion programmes and the Danish fashion industry.
The physical space as a branding channel
The project was inspired by an observation among teachers that although online shopping continued to increase, more enticing shops appeared on the streets with supplementary offers to the goods they sold – for example, yoga classes (LuluLemon) and making one's own ice cream (Magnum).